Developing your business’s online presence is crucial to a growing business. In most cases, it’s the first point of contact between your brand and a potential customer or client. Social Media allows you to leave a first impression far beyond company information and product details. It’s your chance to project your values and mission in a way that grows trust and loyalty between your business and your customers. It all comes down to social media branding.
What Is Social Media Branding?
It’s creating a digital persona that’s unique to your company and sharing it with the public. Consistently telling stories in a voice that’s distinctly your own differentiates you from the cluttered internet. It makes you much more memorable, and when done effectively, much more endearing to your target audience.
Here are 5 tips to help develop your social media branding:
- Know Your Target Audience
Understanding your audience is the key to developing your voice. You need to know who you’re talking to, their demographics, what they like and dislike, their problems, and their goals. The more details you can attribute to your audience, the more likely you can create social media content that connects with them.
- Find Your Voice
How does your brand communicate with your audience? What is your voice? Tone? Are you funny? Straight forward? Blunt or sarcastic? Developing your brand’s voice is about giving yourself a persona that resonates with an audience while staying true to your company. Show your brand’s personality, whether you want to entertain your audience or educate them. It all goes towards building a relationship with consumers
- Be Consistent
Consistency is key when developing your brand identity. Choose your identity and stick to it, whether it be the wording you use, or the colour schemes you choose when designing your ads. Being consistent helps your audience recognize your brand across different channels and platforms.
- Choose Platforms Wisely
When you’re choosing which platforms and social media channels to post on, you need to be strategic. Taking into account what you know about your target consumer, where would you find them online? Some demographics use different social media sites more than others, so it’s important to spend your time and effort on the sites your target audience is.
- Be Human
Most importantly, be human. Be personable. Social media is a fantastic opportunity to interact with people who are interested in your product or service. It’s a great chance to open the dialogue to better understand your customer’s needs as well as improve the services you offer. Live time feedback is a valuable tool for any business, it’s important to humanize your brand and form authentic connections with your audience.
Conclusion
Building and establishing your business’s brand on social media is a great way to build lasting relationships with your audience and stand out in the cluttered internet space. By following the five tips of knowing your audience, finding your voice, being consistent, choosing the right platforms, and humanizing your brand, you can display your unique persona as a business that resonates with consumers.